Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour helps explain why some deployments succeed. when placement matches movement. Understanding signage beyond analytics System data confirms ... https://andrewfieldobservations.blog2learn.com/87206831/thoughts-on-the-role-of-digital-signage-at-work