“We began to work on our packaging, and we understood that we needed to make something that wasn’t about remaining poured, but that could be consumed just how bottle water was,” Swanson claimed. “We made an ergonomic package that buyers would wish to consume out of, and launched in 2016.” https://medium.com/@Waterinbox/customized-bottles-gable-top-paks-eco-smart-packaging-revolution-474108419829?postPublishedType=initial