“Growth is really in the eye of the beholder,” explained Powills. “While some franchises might win by increasing their number of units, others might emphasize increasing the profitability of existing locations, for example. Winning in growth, in short, is very specific to each brand and its goals.” Once a brand has an established goal for growth, it simply needs to work backwards... https://1851franchise.com/growth-club/mosquito-authority /