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The Native Shampoo Lawsuit: A Wake-up Call for the Beauty Industry

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Introduction Native, a brand known for its marketing of "natural" body and hair care products, has recently found itself in the midst of a legal battle. The lawsuit alleges that the brand misrepresented its products by claiming they were free from harmful chemicals, despite containing PFAS (per- and polyfluoroalkyl substances), commonly known as “forever chemicals.” These chemicals a... https://www.legalanalysis.org/native-shampoo-lawsuit

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