It is amazing how different responses received are matched to how I phrase unusual of a question. Today that means being involved ecommerce and selling things on the online market place.
Business Intelligence should be about the transformation of the organisation. https://markets.financialcontent.com/stocks/article/pressadvantage-2024-3-21-freshbi-enhances-business-intelligence-dashboards-with-ai-for-next-level-data-insights