By root, I mean the words between www and the dot com, net or whatever you are using. A vision of Johnny Depp and his 'Wino Forever' tattoo raced across my mind. If you are in word press and you upload a picture this will be the second box down. https://gmb-listing-expert85297.bloggactif.com/446832/search-engine-optimization-reviews-what-works-and-what-doesn-t